The new Heinz mayonnaise ad, which has been airing in the UK, has generated quite a bit of controversy over the past couple of weeks.
[See video at end of post] Viewers are caught by surprise when the two male characters share a quick gay kiss at the end of the video.
Unsurprisingly, the ad has quickly turned into a liberal vs conservative debate, and people appear to have missed the point.
The video campaign, which has cost Heinz millions of dollars, has paid off because it has got millions of people all over the world talking about it.
One of the key strategies to brand marketing is “the surprise factor.” The makers of this ad have masterfully executed this strategy to leave a long term imprint the viewers’ mind.
It has gone from being just another mediocre 30-second commercial to a catchy, controversial product seller. This stuff is marketing genius.