Google Strikes Again

June 30, 2008

google family guy seth mcfarlane

Google just announced an advertising deal with family guy creator Seth McFarlane. The deal will see McFarlane create Family Guy-like cartoons, which will be exclusively used to reach Google’s online audience, thereby expanding the base of Google’s Adsense program.

Now that’s what I call super-marketing. Read the NY Times report here.


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Untitled…

June 30, 2008


New 007!!! Quantum of Solace

June 30, 2008

Yes! The new James Bond 007 movie, Quantum of Solace, is coming out later this year. The trailer has just been released. It stars, once again, the impressive Daniel Craig, alongside Olga Kurylenko as Bond Girl. Can’t wait for this… (See trailer below)


North Korea getting rid of nukes?

June 30, 2008

North Korea makes a first step towards nuclear disarmament, thanks to aggressive diplomacy. If anything good came out of the George W. Bush presidency, this is probably it…


MyQuire.com

June 23, 2008

I found this website through a colleague, Mike. So dope! It’s a new project management tool, with neat features to add ease to a project. It’s got file-sharing, task creation, scheduling, calendar, and a chat tool. It’s also free. This is like a dream come true!! Well, for us geeks anyway. Click here for more.


New Heinz Ad: Marketing Genius or Gay Propaganda?

June 23, 2008

The new Heinz mayonnaise ad, which has been airing in the UK, has generated quite a bit of controversy over the past couple of weeks.

[See video at end of post] Viewers are caught by surprise when the two male characters share a quick gay kiss at the end of the video.

Unsurprisingly, the ad has quickly turned into a liberal vs conservative debate, and people appear to have missed the point.

The video campaign, which has cost Heinz millions of dollars, has paid off because it has got millions of people all over the world talking about it.

One of the key strategies to brand marketing is “the surprise factor.” The makers of this ad have masterfully executed this strategy to leave a long term imprint the viewers’ mind.

It has gone from being just another mediocre 30-second commercial to a catchy, controversial product seller. This stuff is marketing genius.


iPhone 3G

June 20, 2008

I know I’m a little late, but this is IT